Digital Media: A medium of exploration
So he got the hoardings up, got the tweets done, got the presence online and offline.
Not long until it
came to his notice that both mediums gave him results, but with a vast
difference in terms of cost, inquiries, reach and branding.
So, which one is more effective, which one is easy on the pockets and which one is the optimum medium?
So, which one is more effective, which one is easy on the pockets and which one is the optimum medium?
Print media: Print media, the oldest means of marketing, is always
going to be there no matter what, because of its impact on the audience, its
familiarity, its physical existence and its touch. But it does not give a
broader range of targeted audience on a daily basis and when it does, it costs
a sky rocketing amount!
“Digital media
does that for you at 50% of its cost!”
Digital Media: Digital
media gives a wide demographic reach and an enormous audience base through
SMSs, Emails, Web pages, Websites, Social media platforms and various search
engine tools. There are ways in digital media through which the brand or the
company can always remain at the top of every platform. It makes the product
“Viral”, reaching billions and hence, giving an audience base which remains
engaged with their name always and follows them loyally. Viral is the new form of digital marketing. It is what stays on forever
on the internet and on the minds of billions!
“It is not just
about posts, likes, comments and sharing; it's more about engaging,
interacting, targeting and timing!”
Some facts that we would like to state below:
In India, digital
world is achieving unforeseen heights with 243 million active users of Internet
and 39% growth in social media users on mobile. A person on an average spends
approximately 5 hrs on mobile! Print media can never achieve such a huge
demographic reach which digital media already has!
Let us have a look at the difference between digital and
print media:
Criterion
|
Print Media
|
Digital Media
|
Penetration/Targeting
|
Only in that demographic area
|
All over the World
|
Flexibility
|
Not highly flexible
|
Highly flexible
|
Feedback
|
Difficult to get
|
Easily achieved
|
Timing
|
No surety
|
Time targeted
|
Cost
|
Very High
|
Bare minimum
|
Updating speed
|
Takes time
|
Immediate
|
Interaction
|
None
|
Everyday
|
Tracking and Analytics
|
None
|
Possible
|
Familiarity
|
High
|
Moderate to High
|
Comfortable
|
High
|
Moderate to High
|
Engagement
|
High
|
High
|
Where does it
leave us? Which medium is the best?
Well the facts and the analysis show that digital is the
medium to go for.
But then again,
it is a debate that is subjective based on the results each medium has derived
for an individual or a company! With this comparison, we are in no way
underestimating the power of Print media.
“They both have been called two sides of a coin but
Digital is the side that’s seen the most!”
The bottom-line
is, print or digital, the quality and the effectiveness of the work matters in
the end.
At Valens, we provide the correct blend of Print and Digital marketing services so that you never stay behind in anything! We strive to make your presence seen and your work acknowledged by millions! Because, Print creates golden memories but Digital lets you live those memories, on repeat!
At Valens, we provide the correct blend of Print and Digital marketing services so that you never stay behind in anything! We strive to make your presence seen and your work acknowledged by millions! Because, Print creates golden memories but Digital lets you live those memories, on repeat!
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